This film was funded and co-produced by The North East England Stem Cells Institute (NESCI) and was designed to provide information about non-embryonic stem cells, which can be harvested from umbilical cord blood. It followed the story of an umbilical cord blood donation and the various different ways this blood can be used.
The film was produced in two versions; one interactive and one linear. The interactive version was shown in maternity wards throughout the country and the linear version was used by NESCI to promote cord blood stem cell technology and the pioneering research taking place in Newcastle at conferences all over the world.
The film was featured at the Policy, Ethics and Life Sciences (PEALS) conference at Durham University in 2008 and has since been shown at various public engagement events the UK.